Business Card: Research

Here I will be exploring the many ways you can approach creating a business card, with many possibilities, its all about selling yourself in a quick moment. A business card is used to tell people what you’re about and offer the consumer your contact details for later communication. For graphic designers this is a perfect way to show people your style of work and sell your service in a small 5x8cm piece of card. I want my business card to stand out and be an extension of my profile, so I looked into the best way of achieving this.

Papertype:

There are many different ways to approach what sort of material you want to print a business card on. Although its in the title ‘card‘, now-a-days it is possible to hand someone a business card that is made of wood, metal, plastic, recycled material, and so on… The possibilities are endless! For me you can’t go wrong with card, simple, subtle, and cheap, its the most effective way of producing them (especially in bulk).
However, when it comes to card, it’s not as simple as just selecting a colour. Card comes in many different forms. GSM (Grams per Square Meter) is the weight of the card, the higher the GSM the thicker the card will be. The standard for a business card is usually 350gsm, but you can go luxury with a more sturdy 600. Then you have the finish, you can have a matte or glossy card that will add an extra shine, or simplicity to your design.


Unique Ideas:

A business card can be used to really express creativity, using the opportunity to create a unique idea that you don’t normally see. Rather than just the standard piece of card you sometimes find that people make weird and wonderful creations such as origami, cut-outs, pop-ups, and many more, the ideas are endless as long as you can think it up.


Design:

Design plays a massive factor in a business card, especially for graphic designers! Business cards that are for secretaries or lawyers are often professional and plain, but when you’re selling an arts service you need to show off your talent. Depending on the style, this could be expressed via a piece of work that has already been completed and your showing it off as an extension of your portfolio, or it could be a simple, minimalistic looking design similar to what you would find on a CV. Whatever it is, it is definitely important to consider the design aspects and make sure it represents you as a person.


Landscape vs. Portrait:

This is entirely a personal preference but you always see variations of business cards presented in both landscape and portrait. It all depends on what you are putting onto it and the design factors, for me, I personally prefer the classic landscape format.


Information:

The information that is put onto the business card is down to the creator, there is no contemporary measure that must be followed. However, a business card is often handed over to someone as a keep-sake, something they can look back on, in this case it is always recommended that you put your contact details on it. The idea is to sell yourself, if you can’t be contacted by the person you are giving it to then what is the point? This usually includes, mostly but not all:

  • Name
  • Email address
  • Telephone number
  • Website
  • Address

To see more tips about creating a great business card please visit these:

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