This post will explore the different logo types and which ones are best suited to certain types of brands. The purpose of this research is to understand which type of logo I should create for myself, as it is important to create a distinctive and appealing logo in order to establish brand identity. This logo will be the face of my service and be included on all promotional material.
Wordmark logos or logotypes solely contain the name of the brand, usually spruced up by a fancy font-type or some form of artistic direction. These types of logos are very common, especially in big brands and freelance professionals, due to their simplicity and easy to remember style.
Some popular examples include:
A lettermark or monogram logo only consist of initials, making use of a few letters (usually 2 or 3). Used by businesses that condense their brand name down to simply the titles: BBC, IBM, HP, etc… Lettermark logos are similar to wordmark logos but often implement more artistic inspiration into them, often mixing letters and art together. Lettermarks are also very popular with freelance professionals, using their name initials as the forefront of their logo.
A pictorial mark is the most common form of logo often just called logo symbols. These are images that represent a brand without the need of any text to tell the consumer what it is. Commonly found with big name brands that don’t require explaining what the product/service is, an instantly recognisable logo. Many of these also offer combination marks, also, that include the company name also.
A combination mark combines the company name alongside an art form, often logo symbol or abstract mark. Usually, combination marks represent the brands product within the art, for example: Puma has a silhouette of a puma. Taco Bell, has an image of a bell. Domino’s Pizza, has a domino. etc… These can vary in complexity, sometimes completely obvious matching the name to the logo, some a bit more abstract and unrecognisable.
Graphic Designer Logos:
Looking at freelance graphic designers logos, as they are selling themselves, require their name to be part of it. There a few different ways people approach this but most noticeably it is either through a wordmark or lettermark logo. Some like to just use their full name, where as others stylise their initials with their full name accommodating it. Depending on the persons art style, they will choose what logo best suits them, some graphic designers who have a more light hearted art style, maybe illustrators, use combination marks, mixing their name into a piece of art.
Some examples I found…
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