A logo is the most important component of any professional/company, it acts as the face of the business, therefore needs to entice people. A logo can be the difference between success, its the first thing the customer will see and will be on everything related to the brand. I needed to revamp my old design and make it a bit more interesting, heres how I did it…
The first stage was simply scribbling any idea that came into my head, utilising some form of a D and S. This resulted in a page full of doodles, ranging from simple initials, stylised font types and more abstract art forms. However, it was one concept that really stood out to me (circled below).
I took this idea and ran with it, drawing a more detailed sketch that demonstrated the idea a bit more clearly.
It was the not-so-obvious complexity to it that appealed to me, still being a lettermark and utilising my initials, in a discreet way.
The next step was to go ahead and professionally approach creating the logo using Adobe Illustrator.
- I created a square canvas and drew a true hexagon (holding alt-shift & dragging), to the desired size. I then placed the photo of the sketch and resized it to fit within the hexagon.
- Turning the opacity of the photo down to 50% and locking it onto the art board, allows for easier tracing. Using the photo as a very rough guide, I created lines along the edges of each segment, before adjusting them properly to make sure they are parallel and distanced exactly the same.
- At this point I had my reference points so no longer needed the original photo as guidance. I turned the lines into traced lines (Weight: 0.5 / Dashed 2pt, 2pt), except the hexagon, this now mean’t they didn’t get in the way.
I decided I wanted the logo to have curved edges as it makes it a bit more aphetically pleasing to look at, and not so harsh on the eye. Therefore, I found a golden ratio Illustrator template online to use for curving.
Importing the file and scaling it to the correct size, I used a large and smaller circle and fitted them into my design depending on the location and severity of the corner.
- Then by selecting everything on the art board and choosing the Shape Builder Tool allows you to merge and delete shapes that are created between the lines, giving the user precise control over their design.
- After completing this process I was left with the final cutout of my logo. I was very happy with the outcome and didn’t need to complete any adjustments or changes.
I used www.colourlovers.com to find a colour palette that I liked, knowing I wanted some form of coral/orange & greys, I found one that works really well.
I filled the shape with orange and the logo was complete.
- Once the icon had been completed I used the same techniques as above to create the logo in a circle and accompanied by my name. You can view all variations here.